As oxygen is to life, so is sales to every business. No business can survive without sales. It is instructive to note that not everyone that bears the title of a salesman understands the art and science of selling. Selling is a way of enabling the customer to achieve what they want. It is about creating a positive experience for the eventual customer all along the journey of making the buying decision. Any business that wants to succeed must have effective sales handlers.
In this course you will learn how to go from dummy salesman to sales guru, you will learn the psychology of selling and how to craft messages that will evoke the right emotions for taking the buying decision.
Psychology of Selling is the study of the mind and behaviour of customers when buying products or services. It is about being able to recognise and connect with the customers at the point of value, be it pleasure or pain.
This understanding has helped salespeople to be able to manage their interactions with customers as they are able to predict the patterns of customer behaviours while relating with their company or products.
This course focuses on all the core areas of knowledge and competence that is expected of a modern-day sales person. Methods, practices, and tools that are an essential part of tactical and strategic sales will be explored during the course.
Today, customers are more savvy, hence, salespeople of today need to adopt modern techniques in selling. The good news is: this course will help teach you those techniques.