Sales Engagement Cycle

Rating: | Fields: Sales | Specializations: Business

The Secrets to Using Relationships and Influence to Generate/Sustain Sales

Sales Engagement Cycle Click to Preview Course


  • Learn to manage and navigate across all key stakeholders in an organisation to close deals
  • Become a mastermind in relationship building
  • Learn to negotiate favourable sales deals
  • Learn essential rules for sales activation

Course Description

Sales is about relationship, influence, risk identification, negotiation and the ability to navigate across all stakeholders within an organization and/or institutions.

Sales Engagement Cycle describes and teaches the secret of staying rooted within stakeholders and how to use relationship and influence to make a sale and generate revenue.

Become a mastermind in relationship building, negotiations and influence by paying for the course now!!!

This course includes;
  • 94 minutes on demand video
  • Full lifetime access
  • Access on mobile and desktop
  • Online exams
  • Certificate of completion

Course Outline

Module 1: Sales Engagement Cycle 19 min, 2 sec
  • Module 1.1: Introduction 2 min, 50 sec
  • Module 1.2: Stakeholder Profiling 5 min, 3 sec
  • Module 1.3: The Reward Engagement 3 min
  • Module 1.4: The Influence & Control 8 min, 7 sec
Module 2: Relationship Building 20 min, 10 sec
  • Introduction 8 min, 10 sec
  • How to Communicate 2 min, 39 sec
  • Matric in owing relationship as teams 6 min, 54 sec
  • Relationship in Sales 2 min, 25 sec
Module 3: Power Play Matrix 15 min, 37 sec
  • Introduction 3 min, 10 sec
  • Discussion: Exercise 4 min, 55 sec
  • Discussion: Answer 7 min, 31 sec
Module 4: Negotiation, Closing & Cash Activation 19 min, 2 sec
  • Negotiation, Closing & Cash Activation 4 min, 30 sec
  • Essential Rules for Sales Activation 5 min, 10 sec
  • Important Sales Negotiation Skills 3 min, 51 sec
  • Project Management Document 5 min, 29 sec


  • No physical equipment is needed
  • A willingness to learn, and situations to practice are advised


  • Sales Representatives, Sales Team leads, Sales Managers, Risk & Relationship Managers and Account Managers in software/hardware sales 
  • Those who are interested in technology Sales and have taken the first & second courses
  • Interested in growing and sharpening sales skills in relationship, negotiation, deal closing and cash activation
  • Those who desire to learn how to manage complex stakeholders
  • Sales individuals who wants to improve on relationship influence that positions you to close deals and meet revenue targets
  • Interested in becoming an indispensable sales individual leading teams and growing revenue for businesses

About Instructor

Gloria Effi

Gloria is a proficient Strategist in Business Development and Sales with over 7 years professional experience in Payments (web, mobile & USSD), Process Automation, Value Added Services (VAS), Cyber Security, Retail Banking, Revenue Assurance and Insurance cutting across various sectors like Education, Finance, Fintech, Aviation, Power, Public & Private Sector.

She has been part of teams in creating value for different sectors of the economy in Africa, has led & launched various technology products with the aim of revenue generation & customer acquisition and still leading teams in business development, sales and strategy.

She’s currently working for the very first digital bank in Nigeria. Adding value in customer acquisition, partnership & complex relationship management and revenue generation & assurance.

Her strength is drawn from staying focused on diverse situations and providing sound, innovative solutions to achieve given objectives.

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