Introduction to Digital Marketing

Rating: | Fields: Digital Marketing | Specializations: Business /Marketing

Understand Digital Marketing. Start on your way to becoming a Digital Marketing Professional. Learn all the key segments of Digital Marketing and how Digital Marketers help businesses grow

Introduction to Digital Marketing Click to Preview Course


  • Understand the basic foundation, methodologies and techniques for starting a career in Digital Marketing
  • Gain hands-on skills in Digital Marketing
  • Learn to use different digital channels (eg Email, Search Engines, Social Media, etc) to attract leads, convert prospects and engage clients/customers for businesses

Course Description

For individuals and business owners who are new to Digital Marketing this beginner’s course will jumpstart your career and move your business to a new level. This course focuses on the basics of digital marketing, different digital platforms and benefits of digital marketing.

It covers basic foundation, methodologies and techniques required for starting a career in digital marketing or boost business growth

This course is a great start for Individuals who are new to digital marketing and looking to start their own digital marketing agency, businesses who are looking to scale up revenue or Professionals transitioning from a totally different career to Digital marketing .

We have adopted a simple training methodology for our students to gain valuable knowledge from our years of hands-on experience in Digital Marketing.

What is Digital Marketing?

Digital Marketing is the use of digital platforms/channels such as Facebook, Instagram, Google, Linkedin, Youtube, Twitter etc to attract Leads, convert Prospects and engage Clients for brand visibility/awareness, brand loyalty and ultimately increased sales or revenue

Advantages of Digital Marketing

  • Targeted audience can be reached in a cost-effective and measurable way.
  • Increased brand loyalty and online sales.
  • A properly planned and well targeted digital marketing campaign which can reach the right customers at a much lower cost than traditional marketing methods.
  • Trackable, measurable results - measuring your online marketing with analytics and other online metric tools which makes it easier to establish how effective your campaign has been and get detailed information about how customers use your website or respond to your advertising.?

Course Outline

Introduction 8 min, 36 sec
  • Introduction to Digital Marketing 45 sec
  • What is Digital Marketing? 2 min, 43 sec
  • Benefits of Digital Marketing 2 min, 18 sec
  • Difference between Traditional and Digital Marketing 2 min, 13 sec
  • Understand the different Digital Marketing Fields 35 sec
Social Media Management 10 min, 35 sec
  • Introduction to Social Media Management 51 sec
  • What is Social Media Management? 4 min, 8 sec
  • Popular Social Media Platforms 1 min, 26 sec
  • Choosing a Platform for your brand 1 min, 26 sec
  • Different Content Ideas 26 sec
  • Various Social Media Tools 38 sec
  • How to create a social media calendar 1 min, 5 sec
  • Summary 31 sec
How to run Facebook Ads 29 min, 5 sec
  • Why Facebook Ads 43 sec
  • Different Types of Audiences 46 sec
  • Different types of Facebook Audience 57 sec
  • Key Facebook Terminologies 51 sec
  • Facebook Ads objectives 1 min, 6 sec
  • Who are your ideal customers? 48 sec
  • How to run Facebook Ads (Practical) 23 min, 25 sec
  • Summary 26 sec
Email Marketing 28 min, 1 sec
  • Email Marketing 34 sec
  • What is Email marketing? 41 sec
  • Why Email marketing? 1 min, 29 sec
  • Benefits of Email Marketing 58 sec
  • Types of Email Marketing 4 min, 27 sec
  • Getting started with Mailchimp 8 min, 53 sec
  • How to create an audience on Mailchimp 1 min, 34 sec
  • How to create an Email Newsletter on MailChimp (practical) 8 min, 53 sec
  • Summary 28 sec
Search Engine Optimization 18 min, 33 sec
  • Introduction to Search Engine Optimization 48 sec
  • What is SEO? 1 min, 10 sec
  • Difference between SEO vs SEM 2 min, 36 sec
  • Key SEO Terms 2 min, 36 sec
  • How to do on-page SEO for a website (Practical) 6 min, 29 sec
  • How to write SEO-friendly articles 4 min, 21 sec
  • Summary 31 sec
Content Marketing 7 min, 26 sec
  • What is Content Marketing? 1 min
  • Benefits of Content Marketing 2 min, 11 sec
  • Examples of Content you can share 36 sec
  • How do I start Content Marketing? 2 min, 46 sec
  • Summary 50 sec


There are no requirements to take this course except that you should own a laptop and have the desire to learn digital marketing


Who is this course designed for?

This course is designed for beginners with little or no basic knowledge of digital marketing.

This course is also suitable for Individuals who are looking to start their own digital marketing agency, businesses who are looking to scale up revenue or Professionals transitioning from a totally different career to Digital marketing

About Instructor


CKDigital is a digital creative agency. We are a team of professionals passionate about what we do and our culture of excellence is the major factor that separates us from other firms. At CKDIGITAL, we make conscious effort in every project to exceed the expectations of our clients. Quality assurance and effective project management are some of our strengths. CKDigital works with brands of different sizes – multinationals, SMEs, and start-ups.

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Frequently Asked Questions
  • What is Digital Marketing?

    Digital marketing is advertising delivered through digital channels. Digital channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.

  • What skills do you need for digital marketing?

    To become an expert digital marketer, you will need the following skills - Communication Skills (Writing, Editing, Listening). - SEO and SEM Skills. - Social Media Management Skills. - Email Marketing Skills. - Social Media Advertising Skills. - Customer Relationship Management Skills. - Data Analysis.

  • What channels make up digital marketing?

    Social media, mobile applications, email, web applications, search engines, websites, blogs, vlogs, affiliate marketing, or any new digital channel.

  • Why digital marketing matters?

    The offline and online world are colliding, people spend more time on digital channels and companies are continuously looking for ways to get new customers. That's why digital marketing matters, it is where the attention is.

  • How do I start a career in Digital Marketing?

    To start a career in digital marketing you need to learn and acquire skills like SEO/SEM, email marketing, social media management/marketing, content marketing and data analysis.